When you make changes to your website, such as adding new content, images or announcing a promotion, share the updates with your network. Social media provides many opportunities to share ideas, content and photos. Keeping a blog about your business is one way to engage your site visitors and keep them interested and informed. Changing content on your pages is another reason to share with your audience. If you’re conducting a sale or promotion, spread the news. Real estate agents often like to inform their audience about new listings, and trends or statistics about the real estate market.