Many site owners think that the hard work of website design and development is the end of their involvement with the site. “Once and done,” as they say.
Actually, site owners need to pay regular attention to their website. Websites are dynamic by nature, and will benefit when the content is relevant and interesting.
Fresh content serves several purposes:
It shows search engines that your website is active, which can result in better rankings, and can help users find you through search and referral traffic.
When your site has useful content, it becomes a 24-hour sales and marketing tool.
Fresh and pertinent content is more likely to creates leads for your business.